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Continue to ChatWhat I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information? - Carol White from https://whatsmyquote.com/quote/what-i-always-tell-my-clients-is-to-put-yourself-in-your-potential-customer-s-shoes-what-would-you-want-to